Disney Parks Blog has released the first look at the Disneyland Diamond Anniversary concept art for their limited edition merchandise. This special merchandise will be broken up into three (3) collections, the Character Collection, the Castle Collection and the Diamond Collection. Disney Design Group Creative Manager Cody Reynolds let everyone in on the thoughts behind each of the three (3) collections.
The ‘Character’ collection focuses on the characters, attractions and the rich history of the resort. “The palette is retro in style but has a slightly modern twist,” said Cody. “We thought about diamonds as a precious heirloom that can be passed down through generations or can be a promise of a bright new future. We wanted the art to speak to the special moments and memories that our fans have shared over the years, but we also wanted to celebrate the bright, amazing future still ahead and the generations of guests that will continue to share in the experience.” Artist Tip: The art is a timeline with each panel representing a fifteen year span. It begins in black and white (a nod to when Disneyland was first introduced), and slowly transitions becoming more and more colorful with the inclusion of notable characters and icons that denote the timeframe and their debut.
The ‘Castle’ collection is quite dynamic and I think you’ll find the sparkling blue and silver hues almost hypnotizing. “We wanted to capture the heart of Disneyland and the love that so many people have for it,” said Cody. “Sleeping Beauty Castle to us is that heart. A centerpiece you can find day or night, glistening with magical diamond dust.” Accompanying this iconic symbol are none other than Mickey Mouse and Minnie Mouse, who are as beloved and precious as any diamond you can find.
The ‘Diamond’ collection can be described in one word: stunning. The black, gray and silver tones are simple, classic and elegant. “We wanted to create a line based on the shape and qualities of an actual diamond, multi-faceted, unique and endlessly reflective,” says Cody, “it’s what Disneyland represents to so many of us. It gave our artists the opportunity to create rare and special pieces and provide something magical to our guests that we hope will last forever.”
There will be more than 500 special edition merchandise items including clothing, home décor, pins, toys, and much more. Keep a close eye in the coming months, as we will make sure to share more as Disney Parks release more inside looks!