Epcot is adding a lot more color to Innoventions! Glidden, one of the most popular paint companies, has sponsored a new exhibit that not only entertains, but it educates and inspires with the power of color!
Colortopia presented by Glidden permits Guests to explore how color has affected the world. This colorful exhibit allows Guests to walk through 3 different areas:
- “The Power of Color” In this specially designed standing theater, Guests enjoy a short presentation that explores the psychology of color by immersing them in a full spectrum.
- In “The Color Lab” Guests can play Color Mix ‘n Match – an interactive game that allows them to mix red, green and blue to create bold new colors. A second interactive station, Spinning Spectrums, teaches Guests about the perception of vision through painted spinning discs. Here Guests can try to guess what color their eyes will perceive once the multi-colored discs start to spin quickly.
- In “Color Our World” Guests can play with fun color shadows while they wait to receive a magic paint brush, which they can use in the studio to bring the world around them to life with their personal color choices.
This newly-opened attraction promises to be fun and entertaining while offering unique and dynamic hands-on activities. Make sure you have plenty of time to interact with each area in this 3,700-square-foot exhibit!
“Combining Glidden paint’s rich tradition of innovation and color inspiration with the creative power of Walt Disney Imagineering was a perfect collaboration to create a one-of-a-kind experience that engages visitors with color in ways they never have before. With the Glidden brand, we know the important role color plays when selecting paint for your home. Color also has a powerful role in our everyday lives, and it is truly brought to life in the Colortopia exhibit.”
Max Wetzel, chief marketing officer and general manager of home centers, PPG Architectural Coatings, U.S.A. & Canada, makers of Glidden paint.
But the fun and education doesn’t stop in the exhibit! Gladden Paint has also released a new App that allows Guests to experience this exhibit throughout the park. This app unlocks color palettes in the World Showcase – which means you can finally bring your favorite pavilion home! Imagine painting your living room with the exact colors from the Morocco or German pavilion décors. The app also has a matching game and other ways to bring color to life in your home!
I think this new exhibit will be amazing and I’m sure my children will love to spend time here! If you get to experience this new area of Innoventions, please share your photos on Social Media using the hashtag #DIStracted!