Not only have they increased the prices, they have also decided to change the very structure of their ticket sales. For one-day tickets, Guests will now pay less during “value season” or pay more during “peak season” depending on how you want to look at the pricing.
It is being referred to as “Demand-Based Pricing” and from what I can tell, my fellow Disney fans are struggling with opinions and thoughts on the new system. The biggest shock, I believe, is the fact that 2-day tickets will now cost the same as if you had purchased two “1-day” tickets during value season. Typically, there is a bit of a discount given for guests to purchase a multi-day ticket, and that is true for the tickets with more than 3 days. Check out the graphics below explaining the price changes:
Disneyland has increased their prices and is following a similar Demand-Based Pricing as well:
While Disney has always encouraged Guests to make Disney Parks a Destination, rather than a stop on the map, this pricing structure doesn’t sit well with me. With the increase for ticket prices as well as the lack of discount for the second day, I believe that this will effect the “pop-in” customers that are visiting a Florida beach or the Southern California area. It would appear though, that is Disney’s plan – attempting to create less crowds by pricing some groups out during their already busy times.
What do you think of these changes? Do you think this Demand-Based ticket pricing will be effective in alleviating the crowds during the summer or holiday seasons? My team members and I would love to chat with you about these changes! You can like us on Facebook, join our Facebook group, and follow us on Twitter, Instagram, Pinterest, and Google+ to discuss how this Demand-Based Pricing will effect your future Disney Parks vacations.